The meaning of luxury is evolving. Previously associated with status symbols and extravagant types of consumption, the luxury sector is today more diverse. Affluent customers are increasingly looking for refined styles with subtle branding and high quality. They’re purchasing a way of life. It’s still all about image, but luxury customers don’t want to appear as if they’re trying too hard.
It’s not just the way people buy luxury goods that has changed drastically, but also the demographics of the customers and what they expect in terms of retail service. This has made finding excellent luxury sales staff more challenging than ever before.
At Pearl Lemon Recruitment We operate a premium sales recruitment agency with a search and selection division dedicated solely to the consumer and luxury goods industries.
Our key strengths are the connections we have developed with our clients, who represent a rostrum of the world’s most admired and best recognized consumer brands, and who have grown to rely on and value our specialist experience and deep sector knowledge.
We can ensure that our clients’ and applicants’ needs are aligned by focusing on the consumer and luxury sectors.
We’re recruiters, brokers, dealmakers, and professional advisors. We find top talent, get candidates through the process, and guide and mould our clients’ expectations. We find the luxury sales staff who align with our client’s brand image and expectations, and who also understand what it means to be a successful luxury salesperson in the 21st century.
We believe in hiring for fit in luxury retail by establishing quality of hire early in the hiring process. Experienced salespeople are well-versed in sales techniques and know how to complete sales, and they like the challenges and benefits of the job. The puzzle’s real missing piece is fit.
Is the candidate a good fit for your industry, sales organization, and team? Is your sales team made up of self-motivated individuals that push each other to new heights? Or does your team work together, exchanging new information and going above and beyond to help one another achieve their objectives?
Are you talking to sales candidates who have done this before? Are you interviewing applicants that are familiar with your company’s strategic goals and have worked in a sales environment comparable to yours?
Can the individuals you’re interviewing show that they’ve achieved the same kinds of results as your best salespeople on a regular basis? Fit is just as vital as skills, if not more so. Hiring for fit can be the difference between mediocre or terrible hires and hiring success, resulting in the best new salespeople.
The problem is that determining fit is far more time-consuming than simply sifting through resumes and conducting a few interviews. And this is often time that internal hiring managers do not have, and even when they do attempt to take more notice of fit the effort is so frustrating it is a consideration that is quickly discarded.
Working with a luxury sales recruitment agency like Pearl Lemon means that hiring managers won’t ever see a candidate who is not the right fit for their organization because the initial processes implemented by the luxury sales recruitment agency have already determined that. This both speeds the hiring process and reduces expensive employee turnover.
Any luxury retailer is aware of the damage that the wrong luxury salesperson can do to their brand. We don’t mean in terms of not making their sales quotas, although that is of course a problem in itself, but in terms of offending customers and misrepresenting the brand.
Luxury consumers are the same as any other, they will not shy away from making it known that they are offended or upset by an issue they encountered while making a luxury goods person. In the past, that meant talking about the incident with friends and acquaintances; now it means sharing their complaints with the world on social media.
Much of what is expected of a luxury salesperson specifically will be explained during the training process, but there are lots of red flags that can be caught in the hiring process that will help determine if a luxury salesperson will not be a brand fit. These are easy to miss during a rushed internal hiring process, but luxury sales recruiters have the time, and experience, to ensure they are not overlooked.
Too often luxury retailers, in their search to find the right luxury salespeople, find themselves potentially overstepping the regulatory guidelines that govern retail hiring practices. This not only opens them up to private lawsuits and bad press but also to potential legal penalties.
Ensuring that no regulatory boundaries are overstepped in the luxury retail hiring process can be exceptionally challenging, especially if that process is inefficient or rushed. The expert, highly experienced recruiters that make up the Pearl Lemon Recruitment luxury sales recruitment agency team have the knowledge, expertise and tact to ensure that they are not, freeing your HR staff and hiring managers of another concern they really don’t need.
We know that there are lots of recruitment agencies out there vying for your business, so why choose us? The most obvious answer to that question is that we excel at what we do, and can provide you with the testimonials and data to back that statement up.
Perhaps more importantly though, we are a boutique recruitment agency, to whom every client is a client we know, not an entry in a spreadsheet among a huge roster of clients. We take the time to get to know your company, your brand, your needs and the company culture before we ever source a single candidate for your consideration, and that attention to detail and commitment to client service is what really sets us apart.
Hiring the top Sales staff recruitment firm to help you with your recruitment drive can result in a level of talent that far exceeds your current expectations.
Contact Pearl Lemon Recruitment today to chat with a Sales Staff Recruiter about your sales staff recruiting project.